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~person:"Bruhn, Manfred"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
~type_genre:"Aufsatzsammlung"
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Bruhn, Manfred
Meffert, Heribert
Esch, Franz-Rudolf
5
Baumgarth, Carsten
4
Adeola, Ogechi
3
Ahlert, Dieter
3
Albers, Sönke
3
Tomczak, Torsten
3
Wiedmann, Klaus-Peter
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Bosah, Genevieve
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ECONIS (ZBW)
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
Saved in:
2
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred
(
ed.
)
-
2001
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001563511
Saved in:
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