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~person:"Bruhn, Manfred"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Conference proceedings"
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Search: "Dienstleistungsqualität"
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Beziehungsmarketing
Dienstleistungsqualität
12
Service quality
12
Relationship marketing
7
Measurement
5
Messung
5
Quality management
5
Qualitätsmanagement
5
Theorie
5
Theory
5
Bank
2
Business services
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Consumer behaviour
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Brand community benefits
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C2C interaction quality
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Confidence
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Customer engagement
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Customer integration
1
Customer retention
1
Customer satisfaction
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Customer-to-customer interaction
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Bruhn, Manfred
Prentice, Catherine
20
Han, Heesup
18
Mattila, Anna S.
16
Klaus, Philipp
13
Gil Saura, Irene
12
Gong, Taeshik
12
McColl-Kennedy, Janet R.
12
Balaji, M. S.
11
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Quach, Sara
10
Prybutok, Victor R.
9
Qu, Hailin
9
Sreejesh, S.
9
Izogo, Ernest Emeka
8
Rather, Raouf Ahmad
8
Grégoire, Yany
7
Hyun, Sunghyup Sean
7
Marimon, Frederic
7
Park, Jungkun
7
Patterson, Paul G.
7
Roberts-Lombard, Mornay
7
Thaichon, Paramaporn
7
Wong, IpKin Anthony
7
Al-Hawary, Sulieman Ibraheem Shelash
6
Auh, Seigyoung
6
Bonfanti, Angelo
6
Chahal, Hardeep
6
Choi, Beom Joon
6
Dagger, Tracey S.
6
Edvardsson, Bo
6
Evanschitzky, Heiner
6
Gursoy, Dogan
6
Jang, Soocheong
6
Jha, Subhash
6
Johnson, Lester W.
6
Kim, Wansoo
6
Line, Nathaniel D.
6
Loureiro, Sandra Maria Correia
6
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Marketing : ZFP ; journal of research and management
3
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of customer behaviour
1
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ECONIS (ZBW)
7
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1
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
2
The service transformation process : a research agenda in the customer orientation interface
Bruhn, Manfred
;
Braun, Corina
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011566836
Saved in:
3
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
4
Perceived quality of e-health services : a conceptual scale development of e-health service quality based on the C-OAR-SE approach
Hadwich, Karsten
;
Georgi, Dominik
;
Tuzovic, Sven
; …
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
2
,
pp. 112-136
Persistent link: https://www.econbiz.de/10003993851
Saved in:
5
Interne Servicebarometer als Instrument interner Kundenorientierung : Messung und Steuerung der Qualität und Zufriedenheit interner Dienstleistugen
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10002418738
Saved in:
6
Kundenbezogene Wirtschaftlichkeitsanalyse des Qualitätsmanagements für Dienstleistungen : Konzept, Modellrechnung und Fallbeispiel
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
20
(
1998
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001242334
Saved in:
7
Kundenorientierung im Handel durch professionelles Qualitätsmanagement : das Fallbeispiel Migros
Bruhn, Manfred
- In:
Handelsforschung
12
(
1997
),
pp. 47-70
Persistent link: https://www.econbiz.de/10001229946
Saved in:
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