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~person:"Bruhn, Manfred"
~subject:"Germany"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Bruhn, Manfred
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
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8
Veloutsou, Cleopatra
8
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7
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management research review
1
Zeitschrift für Management : ZfM
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ECONIS (ZBW)
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
2
Are social media replacing traditional media in terms of brand equity creation?
Bruhn, Manfred
;
Schoenmueller, Verena
;
Schäfer, Daniela B.
- In:
Management research review
35
(
2012
)
9
,
pp. 770-790
Persistent link: https://www.econbiz.de/10009660482
Saved in:
3
Markenkommunikation auf Social Media-Plattformen : Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements
Bruhn, Manfred
;
Schäfer, Daniela B.
;
Schoenmüller, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 64-84
Persistent link: https://www.econbiz.de/10009528926
Saved in:
4
Marktorientiertes Sportmanagement : empirische Analyse des Einflusses der Marketinginstrumente auf die Markenstärke eines Sportevents
Bruhn, Manfred
;
Georgi, Dominik
- In:
Zeitschrift für Management : ZfM
5
(
2010
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10008759644
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