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~person:"Bruhn, Manfred"
~subject:"Produktqualität"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Produktqualität
Relationship marketing
Quality management
8
Qualitätsmanagement
8
Dienstleistungsqualität
5
Service quality
5
Theorie
5
Theory
5
Beziehungsmarketing
3
Bank
2
Bankwirtschaft
2
Economics of banking
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Financial services
2
Finanzdienstleistung
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Measurement
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Messung
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B-to-B-Marketing
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Brand community benefits
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Consumer behaviour
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Handelsmarketing
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Lieferantenmanagement
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Migros-Genossenschafts-Bund
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Bruhn, Manfred
Shahin, Arash
7
Antony, Jiju
6
Chen, Jing
6
Chen, Kuen-Suan
6
He, Yihai
6
Parast, Mahour Mellat
6
Witell, Lars
6
Dahlgaard, Jens Jörn
5
He, Zhen
5
Prybutok, Victor R.
5
Smith, Alan D.
5
Tarí, Juan José
5
Abebe, Birhanu Beshah
4
Chang, Tsang-Chuan
4
Chun, Young H.
4
Cudney, Elizabeth A.
4
Dwivedi, Yogesh Kumar
4
Löfgren, Martin
4
Marimon, Frederic
4
Pereira-Moliner, Jorge
4
Prybutok, Victor
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Sana, Shib Sankar
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Tan, Kim Hua
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Wang, Haiyan
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Yoo, Seung Ho
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3
Cheng, Ching-Chan
3
Cheng, T. C. E.
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Chin, Kwai Sang
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Choi, Beom Joon
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Demissie, Mesfin
3
Devadasan, S. R.
3
Ebinger, Frank
3
Fargnoli, Mario
3
Franceschini, Fiorenzo
3
Gharbi, Ali
3
Haber, Nicolas
3
Han, Heesup
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Hauck, Zsuzsanna
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Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
3
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
2
Kundenbezogene Wirtschaftlichkeitsanalyse des Qualitätsmanagements für Dienstleistungen : Konzept, Modellrechnung und Fallbeispiel
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
20
(
1998
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001242334
Saved in:
3
Kundenorientierung im Handel durch professionelles Qualitätsmanagement : das Fallbeispiel Migros
Bruhn, Manfred
- In:
Handelsforschung
12
(
1997
),
pp. 47-70
Persistent link: https://www.econbiz.de/10001229946
Saved in:
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