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~person:"Bruhn, Manfred"
~subject:"Relationship marketing"
~subject:"Textilhandel"
~type:"article"
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Determinanten der Kundenbindung im Bekleidungshandel : theoretische Konzeption und empirische Analyse eines Wirkungsmodells
Bruhn, Manfred
;
Hadwich, Karsten
;
Rueff, Jérôme Pascal
- In:
Handelsforschung
21
(
2007
),
pp. 130-145
Persistent link: https://www.econbiz.de/10003453558
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2
Kundenbindung im Bekleidungshandel : Konzeptualisierung und Prüfung eines Wirkungsmodells
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 71-87)
.
2007
Persistent link: https://www.econbiz.de/10003468072
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