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~person:"Bruhn, Manfred"
~subject:"Theorie"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Das Konzept des Markentypenlebenszyklus
Bruhn, Manfred
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 117-152)
.
1997
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