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~person:"Brun, Alessandro"
~person:"Piller, Frank T."
~subject:"Supplier relationship management"
~subject:"Theorie"
~type_genre:"Graue Literatur"
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Brun, Alessandro
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Scholl, Armin
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
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ECONIS (ZBW)
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Individualization based collaborative customer relationship management : motives, structures, and modes of collaboration for mass customization and CRM
Piller, Frank T.
;
Schaller, Christian
-
2002
Persistent link: https://www.econbiz.de/10001704603
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From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
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