//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brun, Jean-François"
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Kakaomarkt"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Confectionery"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kakaomarkt
Confectionery
2
Süßwaren
2
1960-2003
1
Advertising effects
1
Advertising planning
1
Brand extension
1
Cocoa market
1
Cote d'Ivoire
1
Demand system
1
Elfenbeinküste
1
France
1
Frankreich
1
Markenführung
1
Markentransfer
1
Market power
1
Marktmacht
1
Nachfragesystem
1
New product development
1
Personal Computer
1
Personal computer
1
Produktentwicklung
1
Terms of Trade
1
Terms of trade
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
1
French
1
Author
All
Brun, Jean-François
Pelsmacker, Patrick de
Araujo Bonjean, Catherine
1
Dass, Mayukh
1
Dens, Nathalie
1
Kumar, Piyush
1
Published in...
All
Economie & prévision : EP
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
2
Pouvoir de marché dans la filière cacao : l'hypothèse de Prebisch-Singer revisitée
Araujo Bonjean, Catherine
;
Brun, Jean-François
- In:
Economie & prévision : EP
186
(
2008
)
5
,
pp. 133-144
Persistent link: https://www.econbiz.de/10003807936
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->