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~person:"Brune, Matthias"
~subject:"Sportmarketing"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Sportmarketing
Brand image
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Deutschland
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Football
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Germany
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MSV Duisburg
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Brune, Matthias
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Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
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Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias
;
Karczewski, Marvin
;
Brune, Matthias
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
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