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~person:"Bruner, Gordon C."
~person:"DeSarbo, Wayne"
~person:"Kröger, Claudia"
~subject:"Markenartikel"
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn
;
Grisaffe, Douglas B.
;
DeSarbo, Wayne
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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