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~person:"Brunk, Katja"
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Brunk, Katja
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Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
Brunk, Katja
- In:
Journal of Business Ethics
111
(
2012
)
4
,
pp. 551-565
definition of ethics alone is capable of capturing the content domain. The resulting
conceptualisation
identifies six key themes …
Persistent link: https://www.econbiz.de/10010868540
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