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~person:"Brush, Gregory J."
~person:"Hildebrand, Christian"
~type:"article"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Virales Marketing
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Advertising effects
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Brush, Gregory J.
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Pervasive advertising
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Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
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2
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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