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~person:"Bryant, Melchior D."
~subject:"Estimation"
~subject:"Filmwirtschaft"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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Estimation
Filmwirtschaft
Advertising effects
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Deutschland
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Germany
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Kino
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Movie theatre
1
Product Placement
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Product placement
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Schätzung
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Bryant, Melchior D.
Astakhova, Daria
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Budzinski, Oliver
2
Consens, Mariano
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De Nijs, Romain
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Dessy, Orietta
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Dewenter, Ralf
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Hassanzadeh, Oktie
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Ho, Justin
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Ho, Katherine
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Mortimer, Julie Holland
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Nava, Alfredo
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Rodriguez, Paola
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Ward, Michael R.
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Wedzielewski, Daniel J.
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Westermann, Michael
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Bauer, Hans H.
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Baumann, Julian
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Beckert, Walter
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Bellego, Christophe
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Bellégo, Christophe
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Berauer, Wilfried
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Effective product placement
Bauer, Hans H.
;
Neumann, Marcus M.
;
Bryant, Melchior D.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381637
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