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~person:"Brzoska, Lars"
~person:"Butzer-Strothmann, Kristin"
~person:"Kumar, V."
~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Beziehungsmarketing
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B-to-B-Marketing
4
Business-to-business marketing
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3
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1
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1
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Brzoska, Lars
Butzer-Strothmann, Kristin
Kumar, V.
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Albers, Sönke
3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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1
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Handbook of business-to-business marketing
1
Innovatives Industriegütermarketing
1
Kompetenztransfer im Investitionsgütermarketing
1
Legends in marketing
1
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ECONIS (ZBW)
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1
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
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2
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
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3
Service : Haupt- oder Nebenleistung im Industriegütergeschäft
Brzoska, Lars
- In:
Innovatives Industriegütermarketing
,
(pp. 33-46)
.
2007
Persistent link: https://www.econbiz.de/10003784657
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4
Die Früherkennung von Kompetenzdefiziten im Anbieterunternehmen als Grundlage des Geschäftsbeziehungsmanagement
Butzer-Strothmann, Kristin
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 87-104)
.
1997
Persistent link: https://www.econbiz.de/10001299651
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