//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Buchanan-Oliver, Margo"
~subject:"Market research"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
Theory
Advertising planning
1
Brand image
1
Brand management
1
Electrical product
1
Elektrotechnisches Produkt
1
Markenführung
1
Markenimage
1
Theorie
1
Virtual reality
1
Virtuelle Realität
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Buchanan-Oliver, Margo
Unger, Fritz
9
Fuchs, Wolfgang
7
Steffenhagen, Hartwig
6
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Baye, Michael R.
3
Morgan, John
3
Musiol, Gerald
3
Naik, Prasad A.
3
Peters, Kay
3
Anderson, Simon P.
2
Aravindakshan, Ashwin
2
Arnold, Michael A.
2
Baik, Alicia
2
Cansier, Adrienne
2
Gelbrich, Katja
2
Huber, Frank
2
Ishigaki, Hiroaki
2
Kind, Urs
2
Koschnick, Wolfgang J.
2
Larson, Nathan
2
Li, Chenguang
2
Regier, Stefanie
2
Rinino, Maxime
2
Saliba, Christine
2
Schröder, Eva-Maria
2
Streich, Michael
2
Zhang, Jianqiang
2
Zhang, Lan
2
Abedi, Vahideh Sadat
1
Blair, Margaret Henderson
1
Bokermann, Ingo
1
Breur, Tom
1
Bruce, Norris I.
1
Buckler, Frank
1
Bürker, Michael
1
Campbell, Arthur
1
Caumont, Daniel
1
Chakrabarty, Deeparnab
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->