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~person:"Buchinger, Uschi Anna"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schmitz, Christian"
~person:"Voeth, Markus"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
5
Business-to-business marketing
5
Deutschland
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Germany
3
Investitionsgütermarketing
3
Theorie
3
Theory
3
Direktmarketing
2
Kundenorientierung
2
Lieferantenmanagement
2
Supplier relationship management
2
00.09.1995
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Competitive strategy
1
Digital platform
1
Digitale Dienste
1
Digitale Plattform
1
Efficiency
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Industriegüter
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Industrieprodukt
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Marketingmanagement
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Neue Institutionenökonomik
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New institutional economics
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Procurement
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Buchinger, Uschi Anna
Godefroid, Peter
Jacob, Frank
Schmitz, Christian
Voeth, Markus
Backhaus, Klaus
6
Fließ, Sabine
2
Hüttner, Manfred
2
Kleinaltenkamp, Michael
2
Kliche, Mario
2
Kufferath-Kaßner, Stephan A.
2
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Rohde, Harald H.
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Ahsen, Anette von
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Creutzig, Martin
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Engelsleben, Tobias
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Erichsson, Susann K.
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Flory, Markus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Towards a typology for B2B application platforms
Buchinger, Uschi Anna
;
Spek, Sander
;
Ranaivoson, Heritiana
-
2014
Persistent link: https://www.econbiz.de/10010395308
Saved in:
2
Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus
;
Voeth, Markus
-
2014
-
10., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010420099
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
4
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
5
Produktindividualisierung : ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Jacob, Frank
-
1995
Persistent link: https://www.econbiz.de/10013354040
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