Budiman, Santi; Wijaya, Tony - In: Global Business & Finance Review (GBFR) 21 (2016) 1, pp. 102-108
social orientation toward the children role as the influencer in buying decision making in Indonesia. Sample in this research …-oriented does not significantly influence the children role as the influencer in buying decision. Parents' communication pattern … that is concept-oriented influences positively the children role as the influencer in buying decision. …