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~person:"Buehrer, Roger"
~subject:"Customer retention"
~subject:"Marketingstrategie"
~subject:"Means-end-Theorie"
~subject:"Unternehmen"
~type:"book"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Buehrer, Roger
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Kommunikationsmanagement in Veränderungsprojekten : eine Methode für die Einführung digitaler Produkte
Buehrer, Roger
-
2004
-
1. Aufl
Persistent link: https://www.econbiz.de/10001865163
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