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~person:"Bueno Merino, Pascale"
~person:"Cressman, George E."
~subject:"Brand"
~subject:"Physical distribution"
~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
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Bueno Merino, Pascale
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Economies et sociétés ; 45,4
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Handbook of business-to-business marketing
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ECONIS (ZBW)
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Value-based pricing : a state-of-the-art review
Cressman, George E.
- In:
Handbook of business-to-business marketing
,
(pp. 246-274)
.
2012
Persistent link: https://www.econbiz.de/10009500167
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Le renouveau du business model par l'écosystème d'affaires : le cas d'un réseau mondial de distribution en milieu B-to-B
Bueno Merino, Pascale
;
Grandval, Samuel
-
2011
Persistent link: https://www.econbiz.de/10009580275
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