Kling, Catherine Louise; List, John A.; Zhao, Jinhua - Center for Agricultural and Rural Development (CARD), … - 2003
This study advances, and experimentally tests, a new explanation for the disparity between willingness to pay (WTP) and … adequately the causes and severity of the WTP/WTA value disparity. In particular, using data gathered from an actual marketplace …, even the most stringent of our theoretical conjectures—cases where WTP values are predicted to exceed WTA valuesâ …