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~person:"Buil, Isabel"
~person:"Girard, Tulay"
~person:"Scharf, Edson Roberto"
~subject:"Bankberufe"
~subject:"Brasilien"
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Search: "The international journal of bank marketing : IJBM"
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Bankberufe
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Bank
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Brand image
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Buil, Isabel
Girard, Tulay
Scharf, Edson Roberto
Babakus, Emin
2
Fernandes, Josiane
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Yavas, Ugur
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Barreiros Porto, Juliana
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Barretto FilgueirasNeto, Lineu
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Basso, Kenny
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Bravo, Rafael
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Costa, Francisco José
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Hernandez, José Mauro C.
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Karatepe, Osman M.
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The international journal of bank marketing : IJBM
3
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ECONIS (ZBW)
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Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
Saved in:
3
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-451
Persistent link: https://www.econbiz.de/10009667020
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