//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bulander, Rebecca"
~person:"Olariu, Ioana"
~person:"Verhoef, Peter C."
~subject:"Customer relationship management"
~subject:"Direktmarketing"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Customer relationship management
Direktmarketing
Marketing
Direct marketing
5
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Communication
1
Cross-channel
1
Direct mailing
1
Direct mailings
1
Display advertising
1
Distribution channel
1
Financial services
1
High technology
1
Hochtechnologie
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Internet marketing
1
Kommunikation
1
Kundenbindungsprogramm
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Points pressure
1
Postal sector
1
Postsektor
1
Purchase funnel
1
Relationship marketing
1
Reward redemption
1
Rewarded behavior
1
Salespeople
1
Selling
1
Social relations
1
Soziale Beziehungen
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
5
Author
All
Bulander, Rebecca
Olariu, Ioana
Verhoef, Peter C.
Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Hruschka, Harald
3
Krafft, Manfred
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Sridhar, Shrihari
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boothby, Kate
2
Boudewyns, Vanessa
2
Bratina, Danijel
2
Brouthers, Lance Eliot
2
Chang, Susan
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
1
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
4
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
5
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->