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~person:"Bulander, Rebecca"
~person:"Olariu, Ioana"
~person:"Verhoef, Peter C."
~subject:"Customer relationship management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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