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~person:"Buller, Violetta"
~person:"Herrmann, Andreas"
~subject:"Konsumentenverhalten"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
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Buller, Violetta
Herrmann, Andreas
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Sensory expectations generated by colours of red wine labels
Lick, Erhard
;
König, Bettina
;
Kpossa, Monyédodo Régis
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 146-158
Persistent link: https://www.econbiz.de/10011729738
Saved in:
2
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
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