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~person:"Bullinger, Hans-Jörg"
~person:"Strandvik, Tore"
~person:"Witell, Lars"
~subject:"Beziehungsmarketing"
~type_genre:"Fallstudie"
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Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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