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~person:"Bulut, Cengizhan"
~person:"Hefter, Katharina"
~person:"Kotulla, Thomas"
~subject:"Brand management"
~subject:"Gemeinschaftswerbung"
~type:"book"
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Brand management
Gemeinschaftswerbung
Akquisition
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Marktbearbeitung
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Organisationsstruktur
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Reebok International Ltd. <Stoughton, Mass.>
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Bulut, Cengizhan
Hefter, Katharina
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Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
Persistent link: https://www.econbiz.de/10013433062
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