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~person:"Burg, Camilla Jane"
~person:"Ind, Nicholas"
~subject:"Brand image"
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Brand image
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Burg, Camilla Jane
Ind, Nicholas
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Corporate communications : an international journal
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Does communicating corporate parent brand heritage help spin-off stock performance?
Bhat, Subodh
;
Burg, Camilla Jane
- In:
Corporate communications : an international journal
16
(
2011
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10008991213
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