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~person:"Burgers, William P."
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Betriebliches Informationssystem
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Burgers, William P.
Padgett, Dan
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Journal of global marketing
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Intergenerational influence on brand preferences
Pere, Maria Eugenia
;
Padgett, Dan
;
Burgers, William P.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009007099
Saved in:
2
Local dealer adoption of a foreign manufacturer-sponsored Internet-based information system
Burgers, William P.
;
Padgett, Dan
;
Concha V., Jose Roberto
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 411-429
Persistent link: https://www.econbiz.de/10008822592
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