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~person:"Burghausen, Mario"
~person:"Foroudi, Pantea"
~person:"Hatch, Mary Jo"
~subject:"Corporate culture"
~subject:"Customer satisfaction"
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Search: subject_exact:"Corporate reputation"
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Corporate culture
Customer satisfaction
Corporate reputation
37
Firmenimage
36
Brand management
18
Markenführung
18
Unternehmenskultur
12
Brand architecture
11
Markenarchitektur
11
Reputation
10
Public relations
9
Öffentlichkeitsarbeit
9
Brand image
8
Markenimage
8
Corporate image
7
Marketing management
7
Marketingmanagement
7
Consumer behaviour
6
Konsumentenverhalten
6
Website
5
Corporate logo
4
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate Social Responsibility
3
Corporate heritage
3
Corporate identity
3
Corporate social responsibility
3
Higher education institution
3
Hochschule
3
Marketing
3
Social Web
3
Social web
3
Advertising
2
Advertising credibility
2
Advertising effects
2
Airline
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand credibility
2
Brand reputation
2
Case study
2
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English
12
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Burghausen, Mario
Foroudi, Pantea
Hatch, Mary Jo
Balmer, John M. T.
26
Melewar, T. C.
19
Balmer, John M.T.
6
Greyser, Stephen A.
5
Lerpold, Lin
5
Pérez, Andrea
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Epure, Mircea
4
Garofalo, Orsola
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Soenen, Guillaume
4
Abratt, Russell
3
Albert, Stuart
3
Bagozzi, Richard P.
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
Gioia, Dennis A.
3
Harvey, William S.
3
Helm, Sabrina
3
Ind, Nicholas
3
Jaiswal, Deepak
3
Kant, Rishi
3
Kitchen, Philip J.
3
Kleyn, Nicola
3
Lombart, Cindy
3
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Corporate brand and corporate reputation
2
Building corporate identity, image and reputation in the digital era
1
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of marketing communications
1
Oxford management readers
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
12
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1
Business digitalization : corporate identity and reputation
Foroudi, Pantea
(
ed.
);
Cuomo, Maria Teresa
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493393
Saved in:
2
Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
3
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
4
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
5
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
6
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
9
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
10
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
1
2
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