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~person:"Burghausen, Mario"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
~type_genre:"Mehrbändiges Werk"
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Markenführung
Cultural heritage
4
Kulturgüter
4
Brand architecture
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Brand management
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Markenarchitektur
3
corporate heritage
3
Brand image
2
Corporate culture
2
Markenimage
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Unternehmenskultur
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organisational heritage
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Aesthetics
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Brand heritage
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Corporate reputation
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Design
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Experience
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Firmenimage
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Heritage brand
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Marketing management
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Marketingmanagement
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Schweden
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Temporality
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brand heritage
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brand orientation
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corporate heritage brands
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corporate heritage identity
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heritage branding orientation
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Burghausen, Mario
Balmer, John M. T.
5
Merchant, Altaf
5
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3
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3
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2
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2
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The journal of brand management : an international journal
3
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ECONIS (ZBW)
3
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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