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~person:"Burke, Paul F."
~person:"Fritz, Wolfgang"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
~type_genre:"Working Paper"
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Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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2
Unternehmerische Reaktionen auf vergleichende Warentests : e. empir. Vergleich zweier Erklärungsmodelle
Fritz, Wolfgang
- In:
Journal of business economics : JBE
56
(
1986
)
4
,
pp. 44-424
Persistent link: https://www.econbiz.de/10001009336
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3
Vergleichende Warentests und die Funktionsfähigkeit des Wettbewerbs : Ergebnisse empir. Studien
Raffée, Hans
- In:
Wirtschaft und Wettbewerb
35
(
1985
)
9
,
pp. 661-669
Persistent link: https://www.econbiz.de/10001011943
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4
Der vergleichende Warentest als Herausforderung für das strategische Marketing von Industrieunternehmen : Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1984
Persistent link: https://www.econbiz.de/10013451841
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