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~person:"Burke, Paul F."
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Consumer behaviour
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Burke, Paul F.
Eckert, Christine
43
Louviere, Jordan J.
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Bateman, Hazel
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Thorp, Susan
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Devinney, Timothy M.
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ECKERT, CHRISTINE
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European journal of marketing : EJM
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ECONIS (ZBW)
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A multiattribute benefits-based choice model with multiple mediators : new insights for positioning
Burke, Paul F.
;
Eckert, Christine
;
Sethi, Srishti
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10012177866
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2
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
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