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~person:"Burkhart, Tina"
~person:"Keller, Wolfgang"
~person:"Löwenberg, Margot"
~type_genre:"Aufsatz im Buch"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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The global sustainability initiative at Henkel's Laundry and Home Care sector
Swoboda, Bernhard
;
Löwenberg, Margot
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 837-854)
.
2011
Persistent link: https://www.econbiz.de/10009310247
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Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
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