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~person:"Burman, Bidisha"
~person:"Phillips, Barbara J."
~person:"Smith, Ken"
~subject:"Preismanagement"
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Preismanagement
Print advertising
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Burman, Bidisha
Phillips, Barbara J.
Smith, Ken
Kaiser, Ulrich
9
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Services marketing quarterly
1
The journal of media economics
1
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ECONIS (ZBW)
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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2
Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
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