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~person:"Burmann, Christoph"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Weis, Hans Christian"
~subject:"Automotive industry"
~type_genre:"Graue Literatur"
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Automotive industry
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Burmann, Christoph
Malhotra, Naresh K.
Sheth, Jagdish N.
Weis, Hans Christian
Felli, Leonardo
8
Koenen, Johannes
8
Stahl, Konrad
8
Netessine, Serguei
7
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6
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5
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5
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5
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3
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
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Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph
;
Kohtes, Robert
-
2014
Persistent link: https://www.econbiz.de/10010480971
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3
Konflikt- und Kooperationsverhalten in vertraglichen Vertriebssystemen der Automobilindustrie
Meffert, Heribert
-
1996
Persistent link: https://www.econbiz.de/10013330148
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