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~person:"Burmann, Christoph"
~person:"Melewar, T. C."
~person:"Rahman, Zillur"
~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
Brand
55
Markenartikel
54
Markenführung
47
Brand management
46
Markenimage
30
Brand image
28
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
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11
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7
Marketingmanagement
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Brand experience
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Marketing management
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Marketing
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Burmann, Christoph
Melewar, T. C.
Rahman, Zillur
Beverland, Michael B.
2
Dwivedi, Abhishek
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Irmscher, Markus
2
Kao, Grace Hsiu-Ying
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Schallehn, Mike
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Wang, Stephen W.
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Akbar, Mohammad Muzahid
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Chin, Phaik Nie
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Iqbal, Nadeem
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Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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2
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
3
Sein oder nicht Sein, das ist hier die Frage : Konzeptualisierung und empirische Analyse von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10009680812
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