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~person:"Burmann, Christoph"
~person:"Park, C. Whan"
~subject:"Bibliometrie"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Burmann, Christoph
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Batt, Verena
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Re-modeling the brand funnel model to address changes in consumer behavior : state of the literature and future research needs
Burmann, Christoph
;
Dierks, Alexander
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2015
Persistent link: https://www.econbiz.de/10011432337
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Markenidentität und Markenpersönlichkeit : Wachstumschance oder Wachstumsbremse?
Burmann, Christoph
;
Wenske, Verena
-
2005
Persistent link: https://www.econbiz.de/10003234027
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Vertikale und horizontale Führung von Marken
Burmann, Christoph
;
Maloney, Philip
-
2004
Persistent link: https://www.econbiz.de/10002195845
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