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~person:"Burmann, Christoph"
~source:"econis"
~subject:"B-to-B-Marketing"
~type_genre:"Non-commercial literature"
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B-to-B-Marketing
Brand management
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Deutschland
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Marketingmanagement
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Beziehungsmarketing
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Competitive strategy
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Employee retention
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Event-Marketing
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HR marketing
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Burmann, Christoph
Erhun, Feryal
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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