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~person:"Burmann, Christoph"
~subject:"Consumer behaviour"
~subject:"Firm value"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Consumer behaviour
Firm value
Brand management
17
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German
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Burmann, Christoph
Han, Heesup
63
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
35
Bang, Nguyen
33
Phau, Ian
33
Ko, Eunju
28
Kumar, V.
28
Sarkar, Abhigyan
28
Melewar, T. C.
24
Prentice, Catherine
24
Septianto, Felix
24
Walsh, Gianfranco
24
Rahman, Zillur
23
Vrontis, Demetris
23
Hyun, Sunghyup Sean
22
Jang, Soocheong
22
Japutra, Arnold
22
Klaus, Philipp
22
Diamantopoulos, Adamantios
21
Gierl, Heribert
21
Khan, Imran
21
Miao, Li
21
Pelsmacker, Patrick de
21
Wong, IpKin Anthony
21
Bagozzi, Richard P.
20
Balaji, M. S.
20
Guzman, Francisco
20
Park, Jungkun
20
Sreejesh, S.
20
Verhoef, Peter C.
20
Ahn, Jiseon
19
Casidy, Riza
19
Gil Saura, Irene
19
Grewal, Dhruv
19
Johnson, Lester W.
19
Rather, Raouf Ahmad
19
Sarkar, Juhi Gahlot
19
Swoboda, Bernhard
19
Das, Gopal
18
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Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
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1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Strategische Flexibilität und Strategiewechsel in turbulenten Märkten : neuere theoretische Ansätze zur Unternehemensflexibilität
Burmann, Christoph
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10001570551
Saved in:
3
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
4
Strategische Flexibilität als Determinante des Marktwertes von Unternehmen : Ergebnisse einer empirischen Untersuchung
Burmann, Christoph
;
Meffert, Heribert
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001925665
Saved in:
5
Wissensmanagement als Determinante des Unternehmenswertes
Burmann, Christoph
- In:
Zeitschrift Führung + Organisation : ZfO
71
(
2002
)
6
,
pp. 334-341
Persistent link: https://www.econbiz.de/10001716492
Saved in:
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