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~person:"Burmann, Christoph"
~subject:"Evaluation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing : ZFP ; journal of research and management
1
The marketing review
1
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ECONIS (ZBW)
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Gestaltung der Markenarchitektur : Bewertungskriterien zur Entscheidungsbildung
Burmann, Christoph
;
Kanitz, Christopher
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009626273
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2
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
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