//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burmann, Christoph"
~subject:"Management control"
~subject:"Relationship marketing"
~type_genre:"Interview"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Management control
Relationship marketing
Brand management
32
Markenführung
32
Brand image
27
Markenimage
27
Deutschland
9
Germany
9
Theorie
8
Theory
8
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
HR marketing
5
Marketing management
5
Marketingmanagement
5
Personalmarketing
5
Brand architecture
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer value
4
Internet marketing
4
Kundenwert
4
Markenarchitektur
4
Online-Marketing
4
Bibliometrics
3
Bibliometrie
3
Credibility
3
Employee retention
3
Glaubwürdigkeit
3
Marketing theory
3
Marketingtheorie
3
Mitarbeiterbindung
3
Shareholder Value
3
Shareholder value
3
Automotive industry
2
B-to-B-Marketing
2
Brand loyalty
2
Business-to-business marketing
2
Corporate culture
2
Event marketing
2
more ...
less ...
Online availability
All
Free
7
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Interview
Working Paper
Arbeitspapier
7
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
7
Author
All
Burmann, Christoph
Becker, Wolfgang
41
Van den Poel, Dirk
27
Homburg, Christian
16
Bauer, Hans H.
15
Lingnau, Volker
10
Piller, Frank T.
10
Bayón, Tomás
8
Murphy, Brian B.
7
Wangenheim, Florian von
7
Corsten, Hans
6
Degryse, Hans
6
Hoffjan, Andreas
6
Krafft, Manfred
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Biel, Alfred
5
Elhauge, Einer
5
Hammerschmidt, Maik
5
Helm, Roland
5
Helmig, Bernd
5
Hirsch, Bernhard
5
Icks, Heiko
5
Kesten, Ralf
5
Leimstoll, Uwe
5
Maguiness, Paul
5
Neslin, Scott A.
5
Odekerken-Schröder, Gaby
5
Oehler, Andreas
5
Pescott, Chris
5
Scherm, Ewald
5
Schwarz, Rainer
5
Sudhir, K.
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Baecke, Philippe
4
Bouckaert, Jan
4
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
2
Customer Equity
Management
in kontinuierlichen Dienstleistungen
Burmann, Christoph
;
Hunadacker, Stefan
-
2005
Persistent link: https://www.econbiz.de/10003260826
Saved in:
3
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
Saved in:
4
Markenführungskompetenzen : Handlungspotenziale einer identitätsbasierten Markenführung
Burmann, Christoph
;
Blinda, Lars
-
2006
Persistent link: https://www.econbiz.de/10003368193
Saved in:
5
Customer Equity
Management
: Modellkonzeption zur wertorientierten Gestaltung des Beziehungsmarketings
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195752
Saved in:
6
Customer Equity
Management
bei kontinuierlichen Dienstleistungen : eine empirische Anwendung
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195763
Saved in:
7
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
;
Heemann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003407586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->