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~person:"Burmann, Christoph"
~subject:"Online-Marketing"
~subject:"Sports economics"
~subject:"Sports marketing"
~type_genre:"Book section"
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Burmann, Christoph
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph
;
Ulbricht, Anna Maleen
;
Schade, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 93-105)
.
2014
Persistent link: https://www.econbiz.de/10010354130
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2
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 179-201)
.
2007
Persistent link: https://www.econbiz.de/10003511634
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