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~person:"Burmann, Christoph"
~subject:"USA"
~subject:"Unternehmenskultur"
~type_genre:"Aufsatz im Buch"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Innengerichtete, identitätsbasierte Führung von Dienstleistungsmarken
Burmann, Christoph
;
Maloney, Philip
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 191-212)
.
2008
Persistent link: https://www.econbiz.de/10003677243
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