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~person:"Burmann, Christoph"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Elektronischer Datenträger als Beilage"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
The journal of brand management : an international journal
1
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Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
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2
Employer Branding vs. Internal Branding : ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph
;
Piehler, Rico
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10010126390
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