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~person:"Burmann, Christoph"
~type_genre:"Article in journal"
~type_genre:"Company information"
~type_genre:"Handbuch"
~type_genre:"Thesis"
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Brand management
31
Markenführung
31
Markenpolitik
14
Brand image
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13
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12
Germany
12
Brand
9
Markenartikel
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German
27
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Burmann, Christoph
Cheng, T. C. E.
208
Vrontis, Demetris
158
Choi, Tsan-Ming
153
Antony, Jiju
144
Gunasekaran, Angappa
141
Kraus, Sascha
132
Wright, Mike
131
Svensson, Göran
123
Sarkis, Joseph
120
Wagner, Stephan M.
111
Fabozzi, Frank J.
109
Govindan, Kannan
106
Kumar, Vikas
103
Han, Heesup
102
Homburg, Christian
99
Weber, Jürgen
99
Kumar, V.
97
Tarba, Shlomo Yedidia
95
Chen, Jing
93
Dolgui, Alexandre
92
Ivanov, Dmitry
92
Brem, Alexander
91
Smith, Alan D.
91
Bruhn, Manfred
89
Schiereck, Dirk
89
Shankar, Ravi
89
Budhwar, Pawan S.
88
Thurasamy Ramayah
88
Chiappetta Jabbour, Charbel José
87
Mattila, Anna S.
86
Liu, Yang
84
Tang, Christopher S.
84
Van Wassenhove, Luk N.
84
Luu Trong Tuan
82
Clegg, Stewart
81
Melewar, T. C.
80
Zhao, Xiande
80
Devadasan, S. R.
78
Vanhoucke, Mario
78
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77
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Innovatives Markenmanagement
14
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10
The journal of brand management : an international journal
7
Marketing : ZFP ; journal of research and management
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
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Journal of business economics : JBE
1
Journal of business research : JBR
1
Markenmanagement
1
Marketing theory
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Springer Gabler Research
1
Springer-Gabler Research
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The journal of product & brand management
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ECONIS (ZBW)
41
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1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
Saved in:
3
Strategische Marken-Due-Diligence : konzeptionelles Modell zur Messung des identitätsbasierten Markenfit bei M&As
Rippe, Kai
-
2017
Persistent link: https://www.econbiz.de/10012878786
Saved in:
4
Employees as a second audience : the effect of external communication on internal brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
5
Internal brand
management
: introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
6
Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
Kohtes, Robert
-
2018
Persistent link: https://www.econbiz.de/10011740051
Saved in:
7
Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011632772
Saved in:
8
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
-
2017
Persistent link: https://www.econbiz.de/10011595323
Saved in:
9
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
10
Gestaltung der Markenarchitektur : Bewertungskriterien zur Entscheidungsbildung
Burmann, Christoph
;
Kanitz, Christopher
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009626273
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