Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, … - 2023 - Second edition
Prof. Dr. Christoph Burmann is a Director of the markstones Institute of Marketing, Branding & Technology at the University … markstones Institute of Marketing, Branding & Technology at the University of Bremen, Germany. Prof. Dr. Tilo Halaszovich is a … Institute of Marketing, Branding & Technology at the University of Bremen, Germany. Prof. Dr. Kristina Klein is a Director of …