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Vertrieb und Aussendienst - Es hapert an einheitlichem Auftreten - Die Marke als strategischen Wettbewerbsfaktor einsetzen!
Burmann, Christopp
;
Blum, Ralf
- In:
Versicherungswirtschaft : insurance, business, report
59
(
2004
)
16
,
pp. 1273
Persistent link: https://www.econbiz.de/10006815715
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