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~person:"Burmeister-Lamp, Katrin"
~person:"Mariani, Marcello M."
~person:"Matarazzo, Michela"
~person:"Rosso, Anna"
~person:"Rossouw, Stephanie"
~subject:"Viral marketing"
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Viral marketing
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Burmeister-Lamp, Katrin
Mariani, Marcello M.
Matarazzo, Michela
Rosso, Anna
Rossouw, Stephanie
Borghi, Matteo
2
Chong, Alain Yee Loong
2
Li, Boying
2
Ali Ahani
1
Amato, Stefano
1
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Boccali, Filippo
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Technological forecasting & social change : an international journal
3
Journal of management & governance
1
Small business economics : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and
big
data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
2
Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Mariani, Marcello M.
;
Nambisan, Satish
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013174436
Saved in:
3
Digital affordances : how entrepreneurs access support in online communities during the COVID-19 pandemic
Meurer, Marie Madeleine
;
Waldkirch, Matthias
;
Schou, …
- In:
Small business economics : an international journal
58
(
2022
)
2
,
pp. 637-663
Persistent link: https://www.econbiz.de/10012819184
Saved in:
4
Do submission devices influence online review ratings differently across different types of platforms? : a
big
data
analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
5
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
6
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
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