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~person:"Burr, Wolfgang"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type:"book"
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Consumer behaviour
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
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Dienstleistungsqualität
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Qualitätsmanagement
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Service quality
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Burr, Wolfgang
Bruhn, Manfred
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Payne, Adrian
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Kunst, Paul
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Ranadive, Ulka
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Reidenbach, R. Eric
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Saatweber, Jutta
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Discussion paper / Universität Erfurt, Staatswissenschaftliche Fakultät
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ECONIS (ZBW)
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Referenzkunden als komplexe Signale hoher Dienstleistungsqualität
Burr, Wolfgang
;
Richter, Ariane
-
2003
Persistent link: https://www.econbiz.de/10001826602
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