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~person:"Burton, Scot"
~person:"Laukkanen, Tommi"
~person:"Velmurugan, Manivannan Senthil"
~subject:"awareness"
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awareness
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Burton, Scot
Laukkanen, Tommi
Velmurugan, Manivannan Senthil
Velmurugan, Masa Sakthi
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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International journal of business innovation and research
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ECONIS (ZBW)
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Information technology adoption on 3G mobile phones in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 : Part 1
Velmurugan, Manivannan Senthil
;
Velmurugan, Masa Sakthi
- In:
International journal of business innovation and research
11
(
2016
)
4
,
pp. 484-511
Persistent link: https://www.econbiz.de/10011667829
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2
Consumers' awareness, perceived ease of use toward information technology adoption in 3G mobile phones' usages in India
Velmurugan, Manivannan Senthil
;
Velmurugan, Masa Sakthi
- In:
Asian journal of marketing : the official journal of …
8
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010355118
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